FOOD FOR THOUGHT

Food for Thought was a marketing campaign initiated by Fufu + Grits with an in-depth exploration of the Black card and its significance within the Black community. Through a series of insightful interviews, the Fufu + Grits team harnessed soundbites to craft a compelling series of videos, strategically shared on TikTok and Instagram. Each video addresses diverse topics and perspectives, centering around blackness, culture, and personal experiences, and fosters engaging dialogues in the digital sphere.