UNTIL JUSTICE IS REAL
DATE 2024
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Crafting Justice through Creative Vision.
CREATIVE DIRECTION
DESIGN LEAD
CLIENT
Color of Change
CREATIVE DIRECTOR
DeShawn Oravetz
In 2024, Color Of Change appointed Fufu + Grits to lead their Black History Month initiative. Our mission: to craft a nationwide Out-of-Home (OOH) Advertising Campaign celebrating Black history. Our aim was to infuse the essence of Black heritage into a clear, impactful message, reaching a broad audience. How could we seamlessly blend history with the contemporary? How could we spotlight the profound essence of our cause in a concise yet captivating manner?
This work was featured in Ad Age. Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. View Article︎︎︎
This work was featured in Ad Age. Ad Age is a global media brand that publishes news, analysis, and data on marketing and media. View Article︎︎︎
