Joshua Williams

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<channel>
	<title>Joshua Williams</title>
	<link>https://joshuawilliamsdesign.com</link>
	<description>Joshua Williams</description>
	<pubDate>Thu, 25 Apr 2024 20:15:08 +0000</pubDate>
	<generator>https://joshuawilliamsdesign.com</generator>
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	<item>
		<title>WORK</title>
				
		<link>https://joshuawilliamsdesign.com/WORK</link>

		<pubDate>Fri, 17 Nov 2023 19:13:23 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

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	<item>
		<title>FUFU + GRITS</title>
				
		<link>https://joshuawilliamsdesign.com/FUFU-GRITS</link>

		<pubDate>Wed, 15 Nov 2023 22:36:28 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/FUFU-GRITS</guid>

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	FUFU + GRITS


	DATE—2023
	

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9850d3a7247ebce23ebc6e35d02243c67ea1a134e812ee591b6f294d6877ddbb/F-G-header.gif" data-mid="197701838" border="0"  src="https://freight.cargo.site/w/1000/i/9850d3a7247ebce23ebc6e35d02243c67ea1a134e812ee591b6f294d6877ddbb/F-G-header.gif" /&#62;


	Black Creativity is Valuable.&#38;nbsp;
SOCIAL MEDIA GRAPHICS
 WEB DESIGN

BRANDING
MOTION DESIGN
DIGITAL MARKETINGART DIRECTION

	Fufu + Grits is a creative studio offering comprehensive services in Branding and Design, Creative Strategy, Media Production, and Research &#38;amp; Development. The studio passionately champions the transformative potential of design and creative thinking to enhance the distinctiveness of Black culture while simultaneously pushing against societal norms.


	BUSINESS CARDS


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	WEBSITE

The website was rooted in three pillars. 1. Simplifying the experience. 2. Shifting the focus to storytelling. 3. Balancing visual appeal with impact. This framework helped to evolve the site into an accessible cultural experience that utilizes emotion-driven narration to encourage exploration.
LINK TO WEBSITE︎︎︎
	
    
	LANDING PAGES


	&#60;img width="1920" height="2028" width_o="1920" height_o="2028" data-src="https://freight.cargo.site/t/original/i/ab831165f5a78bb39fba5533cf7f58c27b1557abfbf8863f1f4e08f2b9dbc3be/FG-WEBSITE.png" data-mid="197702318" border="0"  src="https://freight.cargo.site/w/1000/i/ab831165f5a78bb39fba5533cf7f58c27b1557abfbf8863f1f4e08f2b9dbc3be/FG-WEBSITE.png" /&#62;

	MOBILE VIEW


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	SOCIAL MEDIA GRAPHICS

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	MOTION GRAPHICS
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	<item>
		<title>COLOR OF CHANGE</title>
				
		<link>https://joshuawilliamsdesign.com/COLOR-OF-CHANGE</link>

		<pubDate>Wed, 15 Nov 2023 22:39:41 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/COLOR-OF-CHANGE</guid>

		<description>
	COLOR OF CHANGE

	DATE&#38;nbsp;2022 — 2024

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	Crafting Justice through Creative Vision.
SOCIAL MEDIA GRAPHICS
DIGITAL MARKETING
GRAPHIC DESIGN
	Color Of Change, the nation’s largest online racial justice organization, collaborated with Fufu + Grits to ideate and design impactful justice campaigns in today’s political landscape. Leveraging their creative energy, the team broke barriers and demanded change through thought-provoking design and storytelling. Together, they enabled Color Of Change to foster dialogue and raise awareness on crucial issues prevailing at this cultural moment. 


	Using Creativity to Demand Justice.Built on the transformative power of creative ideas and their ability to bring about positive change for our clients and our world. &#38;nbsp;
	

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CALLS TO ACTION
Fufu + Grits’ work goes beyond creativity—it’s about catalyzing action for their clients. Through strategic design, their campaigns empower individuals to become agents of change by equipping them with the tools, resources, and inspiration needed to make a difference. With actionable calls-to-action, accessible design, and seamless user journeys, these campaigns drove measurable impact.
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	INFORMATIVE AND ACKNOWLEDGEMENT
Fufu + Grits’ creative endeavors ignite personal initiative while fostering communal transformation. The studio develops campaigns that unite organizations, activists, and influential leaders with a shared commitment to social justice. Through these initiatives, Fufu + Grits amplified the collective impact of Color Of Change, contributing to the advancement of a more just and equitable world.
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/460ba3a30b5b04ccd5b3751b2063a9a963557774444695c6029ed8da9b711580/iPhone-15-Mockup-1-edited.png" data-mid="197954143" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/460ba3a30b5b04ccd5b3751b2063a9a963557774444695c6029ed8da9b711580/iPhone-15-Mockup-1-edited.png" /&#62; 

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	<item>
		<title>UNTIL JUSTICE IS REAL</title>
				
		<link>https://joshuawilliamsdesign.com/UNTIL-JUSTICE-IS-REAL</link>

		<pubDate>Thu, 25 Apr 2024 18:56:03 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/UNTIL-JUSTICE-IS-REAL</guid>

		<description>
	UNTIL JUSTICE IS&#38;nbsp;REAL

	DATE&#38;nbsp;2024
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/09b7376a72d4444a870c0e179896955784e1eae4c827dca235d7e3e21fe511a3/Billboard-Mockup-2x1-Horizontal-ratio-copy-1.jpg" data-mid="209755151" border="0"  src="https://freight.cargo.site/w/1000/i/09b7376a72d4444a870c0e179896955784e1eae4c827dca235d7e3e21fe511a3/Billboard-Mockup-2x1-Horizontal-ratio-copy-1.jpg" /&#62;

	Crafting Justice through Creative Vision.CREATIVE DIRECTION
DESIGN LEAD
CLIENT&#38;nbsp;
Color of Change&#38;nbsp;CREATIVE DIRECTOR
 DeShawn Oravetz


	In 2024, Color Of Change appointed Fufu + Grits to lead their Black History Month initiative. Our mission: to craft a nationwide Out-of-Home (OOH) Advertising Campaign celebrating Black history. Our aim was to infuse the essence of Black heritage into a clear, impactful message, reaching a broad audience. How could we seamlessly blend history with the contemporary? How could we spotlight the profound essence of our cause in a concise yet captivating manner?
This work was featured in Ad Age. Ad Age is a global media brand that publishes news, analysis, and data on marketing and media.

View Article︎︎︎ 

	
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		<title>PAPERS FOR MY ACRES</title>
				
		<link>https://joshuawilliamsdesign.com/PAPERS-FOR-MY-ACRES</link>

		<pubDate>Wed, 15 Nov 2023 22:32:49 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/PAPERS-FOR-MY-ACRES</guid>

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	PAPERS FOR MY&#38;nbsp;ACRES

	DATE&#38;nbsp;2023

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/30e7298a14fcea8be3bb92d444e607d40cc7ae287d6919b81b8896b45510173a/Papers-for.-my-acres_header.gif" data-mid="205849408" border="0"  src="https://freight.cargo.site/w/1000/i/30e7298a14fcea8be3bb92d444e607d40cc7ae287d6919b81b8896b45510173a/Papers-for.-my-acres_header.gif" /&#62;


	An Original Podcast Exploring the Richness of Black Culture, History, &#38;amp; Experience.
BRANDING LEAD

ILLUSTRATION
ART DIRECTION 
	Papers for My Acres is a Fufu + Grits original podcast hosted by the engaging duo, AJ and Dalin. The podcast offers an exploration of Black culture that seamlessly blends thought and humor. Through compelling storytelling, Papers for My Acres promises listeners a journey that celebrates the richness of black heritage while offering insightful reflections on history and the present.

	MOODBOARD

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	LOGOThe logo utilizes a script font to evoke a sense of nostalgia, directly aligning with the historic storytelling aspect of the podcast and also referencing the signing of documents, such as land deeds.
	
&#60;img width="983" height="660" width_o="983" height_o="660" data-src="https://freight.cargo.site/t/original/i/ecc5e3241b36c97426020325da6da91aeaf3bdf5cc4a9e8d8a86aced9fa2e7ff/PFMA2205BRecovered5D-14.png" data-mid="197339617" border="0" data-scale="80" src="https://freight.cargo.site/w/983/i/ecc5e3241b36c97426020325da6da91aeaf3bdf5cc4a9e8d8a86aced9fa2e7ff/PFMA2205BRecovered5D-14.png" /&#62;
LOGO VARIATIONS
To emphasize the educational aspect of the podcast, a vintage collegiate flag was incorporated into the logo. Additionally, illustrations were crafted to complement the logo in specific use cases.

	
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	COLOR PALETTE


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	&#60;img width="1042" height="1042" width_o="1042" height_o="1042" data-src="https://freight.cargo.site/t/original/i/682b0bb243de40e98b9f54493141e7a10d9e2e25691c329f45ea591dee706366/TN__Orange.png" data-mid="197339379" border="0"  src="https://freight.cargo.site/w/1000/i/682b0bb243de40e98b9f54493141e7a10d9e2e25691c329f45ea591dee706366/TN__Orange.png" /&#62;
	&#60;img width="1042" height="1042" width_o="1042" height_o="1042" data-src="https://freight.cargo.site/t/original/i/d3e28b8bdfe90caca0535eea20392436c33541b3f4f3b61388992366cc6127ba/TN__yellow.png" data-mid="197339380" border="0"  src="https://freight.cargo.site/w/1000/i/d3e28b8bdfe90caca0535eea20392436c33541b3f4f3b61388992366cc6127ba/TN__yellow.png" /&#62;
	&#60;img width="1042" height="1042" width_o="1042" height_o="1042" data-src="https://freight.cargo.site/t/original/i/9065b2e817a7ee0f3e1f3353ba45ce39cc24465fab7e1fc7f57d3b5370b2b3c7/TN__tan.png" data-mid="197339383" border="0"  src="https://freight.cargo.site/w/1000/i/9065b2e817a7ee0f3e1f3353ba45ce39cc24465fab7e1fc7f57d3b5370b2b3c7/TN__tan.png" /&#62;
	&#60;img width="1042" height="1042" width_o="1042" height_o="1042" data-src="https://freight.cargo.site/t/original/i/4ef0f4d4ec141754f58996939c3c5a08c0e3656533f17948250feb3f43f76ea4/TN__black.png" data-mid="197339403" border="0"  src="https://freight.cargo.site/w/1000/i/4ef0f4d4ec141754f58996939c3c5a08c0e3656533f17948250feb3f43f76ea4/TN__black.png" /&#62;


	ILLUSTRATION In addition to the brand, illustrations of the two hosts, AJ and Dalin, we drawn to reference the drawing style from the 1930s. Recognizing that many images during that time depicted Black individuals negatively, this style was deliberately chosen to rewrite history and portray Black individuals in ways we are not accustomed to.

	
&#60;img width="1883" height="1376" width_o="1883" height_o="1376" data-src="https://freight.cargo.site/t/original/i/074eb577bf56e81b029630ca3d5d78fdb43cc5f3bcaf55325dc6eeb58287aa1a/PFMA2205BRecovered5D-15.png" data-mid="197339505" border="0"  src="https://freight.cargo.site/w/1000/i/074eb577bf56e81b029630ca3d5d78fdb43cc5f3bcaf55325dc6eeb58287aa1a/PFMA2205BRecovered5D-15.png" /&#62;


	BRAND ASSETS

A set of stickers and background elements was designed to complement the podcast theme, providing a collegiate touch to the brand. These elements draw inspiration from vintage college memorabilia.

	
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/47ed9c5e69cbab338bc47f090a26e0693ba7b8a25659780ae095593b7e883732/PFMA2205BRecovered5D-18.png" data-mid="205867788" border="0"  src="https://freight.cargo.site/w/1000/i/47ed9c5e69cbab338bc47f090a26e0693ba7b8a25659780ae095593b7e883732/PFMA2205BRecovered5D-18.png" /&#62;


	TYPOGRAPHY
Futura's clean and modern design aligns with the podcast's commitment to contemporary storytelling of Black culture. Meanwhile, Noble adds a touch of sophistication and legibility. Together, these fonts create a harmonious balance and contribute to a modern yet timeless brand identity for Papers for My Acres.

	
&#60;img width="1695" height="685" width_o="1695" height_o="685" data-src="https://freight.cargo.site/t/original/i/757693b4fd40ed39b7c8f3ffca0805d6be1f48d28c0be6a744c4216d2058a40c/Papers-typography-2.png" data-mid="205941657" border="0"  src="https://freight.cargo.site/w/1000/i/757693b4fd40ed39b7c8f3ffca0805d6be1f48d28c0be6a744c4216d2058a40c/Papers-typography-2.png" /&#62;


	MOCKUPS
	

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/85fb95a1b3711e8afe1a9af0b409292f00cee4b54554f1913c072b68116165bb/Instagram-MockUp-Post-and-Stories.png" data-mid="197338578" border="0"  src="https://freight.cargo.site/w/1000/i/85fb95a1b3711e8afe1a9af0b409292f00cee4b54554f1913c072b68116165bb/Instagram-MockUp-Post-and-Stories.png" /&#62;


&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0b466007855cc7d86d601582d2164346fbbeba7df39e85390a8a7768335bc5c3/Insta-post-mock-up.png" data-mid="197338583" border="0"  src="https://freight.cargo.site/w/1000/i/0b466007855cc7d86d601582d2164346fbbeba7df39e85390a8a7768335bc5c3/Insta-post-mock-up.png" /&#62;


&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/12fb1d750faed803c00cd0b51b6b6c469de3f54d810816a9e48e419eadf34a07/Hoodie.png" data-mid="197338588" border="0"  src="https://freight.cargo.site/w/1000/i/12fb1d750faed803c00cd0b51b6b6c469de3f54d810816a9e48e419eadf34a07/Hoodie.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>THE MOVEMENT CONFERENCE</title>
				
		<link>https://joshuawilliamsdesign.com/THE-MOVEMENT-CONFERENCE</link>

		<pubDate>Wed, 15 Nov 2023 22:35:04 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/THE-MOVEMENT-CONFERENCE</guid>

		<description>


	THE MOVEMENT CONFERENCE

	DATE&#38;nbsp;2023


	&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/220ae26f8f22f8d7d84b342e96592a8ba4380fe6175fb68f9e5caf6b4d98e780/20230502_TMC_St.-Louis-Conference_MK4_8759.jpg" data-mid="197695573" border="0"  src="https://freight.cargo.site/w/1000/i/220ae26f8f22f8d7d84b342e96592a8ba4380fe6175fb68f9e5caf6b4d98e780/20230502_TMC_St.-Louis-Conference_MK4_8759.jpg" /&#62;


	Humanizing Tech, Voices Amplified.BRANDING LEAD
ART DIRECTION
PRINT DESIGN

	The Movement Cooperative (TMC) is a collective of independent organizations working together to advance the progressive movement through common infrastructure. Fufu + Grits partnered with The Movement Cooperative to create a comprehensive brand and system for their 2023 Movement Conference hosted in St. Louis, Missouri. 


	MOODBOARD&#38;nbsp;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb04409c8ed0922a88ff308d48f905a16e8396a4c4fb55c5eadd5cf551794d69/6556505df0c1a41066524ff1_TMC-Asset_v2.jpg" data-mid="205801032" border="0"  src="https://freight.cargo.site/w/1000/i/cb04409c8ed0922a88ff308d48f905a16e8396a4c4fb55c5eadd5cf551794d69/6556505df0c1a41066524ff1_TMC-Asset_v2.jpg" /&#62;


	Thinking Beyond Conventional.
During the design process, we developed innovative ideas that went beyond the conventional, creating an identity for The Movement Conference. This identity visually bridged the gap, connecting funders, organizers, and field staff by incorporating organic elements of nature and technology. The resulting design aligns seamlessly with the forward and intentional mission of The Movement Conference.
	

	LOGO

The logo humanizes technology, emphasizing the people and networks involved, drawing inspiration from The Gateway Arch. It highlights interconnectivity and motion, bridging the gap between access, movement, and nature. The design feels both progressive and approachable.
	&#60;img width="1981" height="1981" width_o="1981" height_o="1981" data-src="https://freight.cargo.site/t/original/i/1380456626a566725235bf1ef2033afae70af2d30e4da3fb452125bbc6b87847/TMC_Full_Logo_Stacked_white_Gradient-bg.png" data-mid="197624796" border="0"  src="https://freight.cargo.site/w/1000/i/1380456626a566725235bf1ef2033afae70af2d30e4da3fb452125bbc6b87847/TMC_Full_Logo_Stacked_white_Gradient-bg.png" /&#62;


	LOGO ANATOMY&#38;nbsp;Understanding the different parts of a design provides insight into its overall composition and helps tell a deeper story.


	&#60;img width="2457" height="515" width_o="2457" height_o="515" data-src="https://freight.cargo.site/t/original/i/f3fdb83a979299f8c128aaca1c27dfbc323facfdfd9c7411191edafeea82084f/TMC23001_Logo-Formula-blueupdate.png" data-mid="199332315" border="0"  src="https://freight.cargo.site/w/1000/i/f3fdb83a979299f8c128aaca1c27dfbc323facfdfd9c7411191edafeea82084f/TMC23001_Logo-Formula-blueupdate.png" /&#62;


	LOGO VARIATIONS
	

	Horizontal

&#60;img width="1281" height="252" width_o="1281" height_o="252" data-src="https://freight.cargo.site/t/original/i/4f4377e895975d52e40e2fd04dd3385b8a9a9d41e7ed5a363d87009b8ec3b6a3/Full_Logo_Horizontal_Color.png" data-mid="197624486" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4f4377e895975d52e40e2fd04dd3385b8a9a9d41e7ed5a363d87009b8ec3b6a3/Full_Logo_Horizontal_Color.png" /&#62;
Wordmark
&#60;img width="1281" height="332" width_o="1281" height_o="332" data-src="https://freight.cargo.site/t/original/i/b26296302208e1fe880b4d5a5c2bc6dd29302e4346bdb2ae463301d94a68ff80/Wordmark_Color.png" data-mid="197624485" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b26296302208e1fe880b4d5a5c2bc6dd29302e4346bdb2ae463301d94a68ff80/Wordmark_Color.png" /&#62;


	Stacked (St. Louis)

&#60;img width="1018" height="1281" width_o="1018" height_o="1281" data-src="https://freight.cargo.site/t/original/i/b9e3b144ba7a08ca41d5f98c1b607b01a84b1917282794c4a7a0459e4197d2ba/Full_Logo_Stacked_St.-Louis_Color.png" data-mid="199314821" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/b9e3b144ba7a08ca41d5f98c1b607b01a84b1917282794c4a7a0459e4197d2ba/Full_Logo_Stacked_St.-Louis_Color.png" /&#62;

	Logomark
&#60;img width="1281" height="1105" width_o="1281" height_o="1105" data-src="https://freight.cargo.site/t/original/i/541dae67bfaef0641f024a0a4ce06a8127968c4cceef3ed1b242b4c32064d3a3/Icon_Color.png" data-mid="199315307" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/541dae67bfaef0641f024a0a4ce06a8127968c4cceef3ed1b242b4c32064d3a3/Icon_Color.png" /&#62;


	TYPOGRAPHY The brand employs Roboto and Roboto Mono. Roboto combines geometric and organic shapes, while Roboto Mono, designed for readability, complements the tech theme, enhancing accessibility for users.
	&#60;img width="2286" height="784" width_o="2286" height_o="784" data-src="https://freight.cargo.site/t/original/i/093aa3c9f6f6435b8c1154511b50b9ac71578ec4f0a6726aefef4b4e8bbaa1ef/TMC_TYPOGRAPHY_V1-update.png" data-mid="199324871" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/093aa3c9f6f6435b8c1154511b50b9ac71578ec4f0a6726aefef4b4e8bbaa1ef/TMC_TYPOGRAPHY_V1-update.png" /&#62;


	COLOR PALETTEThe Movement Cooperative sought a balanced color palette aligning with their collective vision. Rooted in the organization's organic ethos, we crafted a color narrative inspired by natural elements: land, air, and sea. 


	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/b2883e4b99812b3cae3bc45eba9ee5ddfb635bee0be4bda8e623fe0d8e13a5de/Color__Green.png" data-mid="197895700" border="0"  src="https://freight.cargo.site/w/1000/i/b2883e4b99812b3cae3bc45eba9ee5ddfb635bee0be4bda8e623fe0d8e13a5de/Color__Green.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/a3f02c6bdd3d5b2e20a3dba0ff9b862b341f2ef3604ab2ee16951c8dfbf8c0d9/Color__Sky-Blue.png" data-mid="197895705" border="0"  src="https://freight.cargo.site/w/1000/i/a3f02c6bdd3d5b2e20a3dba0ff9b862b341f2ef3604ab2ee16951c8dfbf8c0d9/Color__Sky-Blue.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/7097b7afa1d2fbd1a8a96238c910911dd55df8d162112f50ef4a7bf2d14e1191/Color__Blue.png" data-mid="197895703" border="0"  src="https://freight.cargo.site/w/1000/i/7097b7afa1d2fbd1a8a96238c910911dd55df8d162112f50ef4a7bf2d14e1191/Color__Blue.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/3c5416770536eb44f2c9119cd59323fc8de98cbc9215d55ff0cc2d99ee455ab3/Color__Grey.png" data-mid="197895701" border="0"  src="https://freight.cargo.site/w/1000/i/3c5416770536eb44f2c9119cd59323fc8de98cbc9215d55ff0cc2d99ee455ab3/Color__Grey.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/dfdd7885440e6555c2fef3a3fc05cc565fad42dfa69936377a079c94b3499c03/Color__Orange.png" data-mid="197895704" border="0"  src="https://freight.cargo.site/w/1000/i/dfdd7885440e6555c2fef3a3fc05cc565fad42dfa69936377a079c94b3499c03/Color__Orange.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/20bc192cbcd401afe4b3489b754ce6f4bb548432140deab0cc6c671357f2be89/Color__Navy.png" data-mid="197895702" border="0"  src="https://freight.cargo.site/w/1000/i/20bc192cbcd401afe4b3489b754ce6f4bb548432140deab0cc6c671357f2be89/Color__Navy.png" /&#62;
	&#60;img width="1667" height="1667" width_o="1667" height_o="1667" data-src="https://freight.cargo.site/t/original/i/264d436f923745ae8a151949f9bb6b1ee87f56786b4c96759223919e0b6481f2/Color__White.png" data-mid="197895706" border="0"  src="https://freight.cargo.site/w/1000/i/264d436f923745ae8a151949f9bb6b1ee87f56786b4c96759223919e0b6481f2/Color__White.png" /&#62;


	GRADIENT
Gradients were incorporated as background elements, providing depth and visual interest. This technique also created a sense of movement, guiding the viewer's eye through various compositions.


	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/ba4407470ad124a41d54659af2ba138c5bb5a7912b396ef2ae1750edb3e756b0/TMC23001-Gradient-Swatches_4.png" data-mid="197894766" border="0"  src="https://freight.cargo.site/w/255/i/ba4407470ad124a41d54659af2ba138c5bb5a7912b396ef2ae1750edb3e756b0/TMC23001-Gradient-Swatches_4.png" /&#62;
	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/4a9380c2f7d6c1151332ba5a46a0c128a9032878c26a4784be6817dd2af23ad1/TMC23001-Gradient-Swatches_2.png" data-mid="197894769" border="0"  src="https://freight.cargo.site/w/255/i/4a9380c2f7d6c1151332ba5a46a0c128a9032878c26a4784be6817dd2af23ad1/TMC23001-Gradient-Swatches_2.png" /&#62;
	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/1e2e8e8fb7a6160ded3f81798c714d87fb324865cbc06f57693dd97c35bcbef1/TMC23001-Gradient-Swatches_3.png" data-mid="197894768" border="0"  src="https://freight.cargo.site/w/255/i/1e2e8e8fb7a6160ded3f81798c714d87fb324865cbc06f57693dd97c35bcbef1/TMC23001-Gradient-Swatches_3.png" /&#62;
	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/d44e11f52c2b45cb267b5f99771bec1585c6fa03b7455f7688aa3f55fa497453/TMC23001-Gradient-Swatches_5.png" data-mid="197894767" border="0"  src="https://freight.cargo.site/w/255/i/d44e11f52c2b45cb267b5f99771bec1585c6fa03b7455f7688aa3f55fa497453/TMC23001-Gradient-Swatches_5.png" /&#62;
	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/ea966e8046fcf8ebe17132d3cff5d0d51493fb2e4c638f10f7997580459c3e90/TMC23001-Gradient-Swatches_1.png" data-mid="197894770" border="0"  src="https://freight.cargo.site/w/255/i/ea966e8046fcf8ebe17132d3cff5d0d51493fb2e4c638f10f7997580459c3e90/TMC23001-Gradient-Swatches_1.png" /&#62;
	&#60;img width="255" height="255" width_o="255" height_o="255" data-src="https://freight.cargo.site/t/original/i/e1de045186bf78b54853d4cb99de91d4d38f880482148b4daecbdec892ef1670/TMC23001-Gradient-Swatches_6.png" data-mid="197894765" border="0"  src="https://freight.cargo.site/w/255/i/e1de045186bf78b54853d4cb99de91d4d38f880482148b4daecbdec892ef1670/TMC23001-Gradient-Swatches_6.png" /&#62;


	ICONS
Icons were designed to help distinguish programming throughout the conference. These icons echo the construction of the conference logo,  drawing inspiration from the brand's mission to humanize technology.
	

	Digital + Organization

&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b310710a4bca1ce0a1c30b44363882520b8186a8fd6b639ee94617d7b2a03a26/tmc23001-icons_v2_Digital---Organizing_NAVY_SKY-GRADIENT-BG.png" data-mid="199314583" border="0"  src="https://freight.cargo.site/w/1000/i/b310710a4bca1ce0a1c30b44363882520b8186a8fd6b639ee94617d7b2a03a26/tmc23001-icons_v2_Digital---Organizing_NAVY_SKY-GRADIENT-BG.png" /&#62;
	Innovation + Culture&#38;nbsp;
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/5ab7ce5c909cc2254ce9519688bcb42b216182208156fc0a83c542c543dc2a85/tmc23001-icons_v2_Inovation---Culture_NAVY_ORANGE-GRADIENT-BG.png" data-mid="199314563" border="0"  src="https://freight.cargo.site/w/1000/i/5ab7ce5c909cc2254ce9519688bcb42b216182208156fc0a83c542c543dc2a85/tmc23001-icons_v2_Inovation---Culture_NAVY_ORANGE-GRADIENT-BG.png" /&#62;
	Technology
&#60;img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/b0a113ea69ab407baf6dd7e41433d0ca0d64fe0bb3c72ca1e371e712b9d2f347/tmc23001-icons_v2_Technology_NAVY_GREEN-GRADIENT-BG.png" data-mid="199314560" border="0"  src="https://freight.cargo.site/w/1000/i/b0a113ea69ab407baf6dd7e41433d0ca0d64fe0bb3c72ca1e371e712b9d2f347/tmc23001-icons_v2_Technology_NAVY_GREEN-GRADIENT-BG.png" /&#62;


	Connecting Data &#38;amp; Purpose.The essence of The Movement Conference's identity lies in its empathetic approach to managing accessible tech data. We utilized a dynamic and adaptable framework of color, typography, and language to build a cohesive identity that resonates with the organization's values across all conference touchpoints.


	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7d309c1bc2ae4c6847ca3f13c5deff0cd3b186ad42e24258d5931cf30b10463/654d013cecd3bd9b2d250415_Full-comp.png" data-mid="205801033" border="0"  src="https://freight.cargo.site/w/1000/i/d7d309c1bc2ae4c6847ca3f13c5deff0cd3b186ad42e24258d5931cf30b10463/654d013cecd3bd9b2d250415_Full-comp.png" /&#62;&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/2a4de9ce8b7c1f9a310f092ccf0968a4a4c30e9d51072eb279cbb2b6f70d358d/20230504_TMC_St.-LouisConference_MK4_9247.jpg" data-mid="197620308" border="0"  src="https://freight.cargo.site/w/1000/i/2a4de9ce8b7c1f9a310f092ccf0968a4a4c30e9d51072eb279cbb2b6f70d358d/20230504_TMC_St.-LouisConference_MK4_9247.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77c3b385f4653042a6cbcc45c486f25c66f9cec24804192cda7447c305b24605/Presentation-template.png" data-mid="197620168" border="0"  src="https://freight.cargo.site/w/1000/i/77c3b385f4653042a6cbcc45c486f25c66f9cec24804192cda7447c305b24605/Presentation-template.png" /&#62;

	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23da4d11d72f7cc3682d0bea91dc95cfa57c4e7ef98418b7b20e69e03f73b042/20230502_TMC_St.-LouisConference_MK4_8759_1080x1080.png" data-mid="197620307" border="0"  src="https://freight.cargo.site/w/1000/i/23da4d11d72f7cc3682d0bea91dc95cfa57c4e7ef98418b7b20e69e03f73b042/20230502_TMC_St.-LouisConference_MK4_8759_1080x1080.png" /&#62;
	&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5e3721350e170af5b69e302cf8dc9b272c8eb9203f9f47683160f7b2853ef76/20230503_TMC_St.-Louis-Conference_RLM_7824-1080x1080.png" data-mid="197620306" border="0"  src="https://freight.cargo.site/w/1000/i/e5e3721350e170af5b69e302cf8dc9b272c8eb9203f9f47683160f7b2853ef76/20230503_TMC_St.-Louis-Conference_RLM_7824-1080x1080.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>REMEMBER THE EAST SIDE</title>
				
		<link>https://joshuawilliamsdesign.com/REMEMBER-THE-EAST-SIDE</link>

		<pubDate>Thu, 16 Nov 2023 19:11:18 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/REMEMBER-THE-EAST-SIDE</guid>

		<description>
	REMEMBER THE EAST&#38;nbsp;SIDE

DATE&#38;nbsp;2023
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8826bba9afaa88adc4d18517c294bef3b1fb1e3795fbfcbd4400891029ab9a9d/RememberEastSide-01.gif" data-mid="197081164" border="0"  src="https://freight.cargo.site/w/1000/i/8826bba9afaa88adc4d18517c294bef3b1fb1e3795fbfcbd4400891029ab9a9d/RememberEastSide-01.gif" /&#62;


	Hauling Local History, Sharing Stories, &#38;amp; Remembering the East Side.
PRINT DESIGN
INSTALLATION
ART DIRECTION
	Remember the East Side is a social practice project initiated by Mariangela Rodriguez and Joshua Williams. The project took the form of a site-specific exhibition, featuring a U-Haul parked in the east side of Austin, Texas. The east side of Austin has been significantly impacted by gentrification, resulting in a decline in the Black and Latino population within this vibrant city. The primary goal was to shed light on the hidden history of the East Side and generate awareness about the nuances of gentrification. The lo-fi exhibition approach employed by the duo enabled them to connect with the community directly in the streets where they often gather.

 To achieve this, Mariangela and Josh conducted interviews, canvassed the city of Austin, and developed complementary print materials. Their collaborative efforts successfully raised over $800. The profits were donated to Guadalupe Neighborhood Development Corporation (GNDC). The non-profit supports low-income families in Austin, contributing to their ongoing well-being.


	&#60;img width="5487" height="3086" width_o="5487" height_o="3086" data-src="https://freight.cargo.site/t/original/i/173df926887dfde11789fd4fe1b901b74e9c009d139ba6696b3f12b494c5f690/RememberEastSide-01.jpg" data-mid="197398277" border="0"  src="https://freight.cargo.site/w/1000/i/173df926887dfde11789fd4fe1b901b74e9c009d139ba6696b3f12b494c5f690/RememberEastSide-01.jpg" /&#62;


	Repackaging the Stories of East Side
	
	
	ZINESZines were created using interviews conducted by Mariangela and Joshua, collectively engaging with enduring locals who continue to reside in the East Side. One of the interviewees, Brian Mays, owner of Sam’s BBQ, declined an $8 million offer for his valuable real estate. Brian is the third generation to occupy that space. He, in his own words, "Refuses to sell out."
	&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/93b15afaaac5960741b250b36219a6d022a816c9fa9ea727e1bfbde403efcc79/RememberEastSide-20.png" data-mid="197405787" border="0"  src="https://freight.cargo.site/w/1000/i/93b15afaaac5960741b250b36219a6d022a816c9fa9ea727e1bfbde403efcc79/RememberEastSide-20.png" /&#62;


	WINDOW PRINTSAfter canvassing and captureing photographs of East Austin, images were placed within a window frame. The choice of a window serves as a metaphor, symbolizing the act of looking out from one's home into the outside world, capturing the inherent beauty of East Austin and the culture that remains present.

	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/05ea48243211baecf2b461c29139c45747c99ff8809e5dbca89c712ddf6f40f2/RememberEastSide-31.png" data-mid="197405788" border="0"  src="https://freight.cargo.site/w/1000/i/05ea48243211baecf2b461c29139c45747c99ff8809e5dbca89c712ddf6f40f2/RememberEastSide-31.png" /&#62;


	PHOTO WALLThe group collaborated with John Langmore, a local photographer who documented the fragmentation of East Austin's Latino and Black communities from 2006 to 2011. Langmore's intention was to capture the distinctive character of the gentrifying neighborhood and raise community awareness about the individuals and locations negatively impacted by the state's growth. "Fault Lines," his photography book showcasing this documentation, includes over a hundred color and black-and-white photographs taken during this period. With Langmore's permission, the photos were printed and displayed on the back wall of the U-Haul, serving as a tribute to the culture that once thrived in that part of the city.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74b844261c896a8ab28396ad125949c7a7426119f71ffa141ce5db7a678f07b7/RememberEastSide-09.png" data-mid="197405783" border="0"  src="https://freight.cargo.site/w/1000/i/74b844261c896a8ab28396ad125949c7a7426119f71ffa141ce5db7a678f07b7/RememberEastSide-09.png" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52c658d8bb8ed011bb129070e697644732e483bb46c1c5345175076f29f1a2af/RememberEastSide-44.png" data-mid="197399623" border="0"  src="https://freight.cargo.site/w/1000/i/52c658d8bb8ed011bb129070e697644732e483bb46c1c5345175076f29f1a2af/RememberEastSide-44.png" /&#62;


	WHERE ALL THEY PRINTSUtilizing photographs captured by John Langmore, these prints visually highlight the disappearance of the vibrant Black and Latino community.

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c78a1364dc5f51fb88d287fa076560231d88fb616ddc50c9f27b5ec71b695782/RememberEastSide-15.png" data-mid="197405785" border="0"  src="https://freight.cargo.site/w/1000/i/c78a1364dc5f51fb88d287fa076560231d88fb616ddc50c9f27b5ec71b695782/RememberEastSide-15.png" /&#62;


	WE’RE STILL HERE PRINTSThe prints showcase cut-outs of resilient community members' silhouettes who have opted to remain centrally located. When held to the light, their faces appear alongside the inscription "We're still here." The intention is to illustrate the fragments of the past that endure in the city. You have to look in the right places.

	&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9be225ef18dbb0725d087037b4d0f91e29e96dd3a3eb8df7772f80dadc36fa4b/RememberEastSide-04.png" data-mid="197398544" border="0"  src="https://freight.cargo.site/w/1000/i/9be225ef18dbb0725d087037b4d0f91e29e96dd3a3eb8df7772f80dadc36fa4b/RememberEastSide-04.png" /&#62;


	THEN &#38;amp; NOW PIRNTSChurches, restaurants, and various businesses once frequented and owned by the Black and Latino community in East Austin no longer exist. These prints aim to preserve the erosion of culture in this area by showcasing those structures and illustrating what now occupies their space.

	
&#60;img width="5084" height="2860" width_o="5084" height_o="2860" data-src="https://freight.cargo.site/t/original/i/8feffeb9570e8adc761c48f1d96eb626118f76ee41878f6c5c9f0db0f234d714/RememberEastSide-03.jpg" data-mid="197398444" border="0"  src="https://freight.cargo.site/w/1000/i/8feffeb9570e8adc761c48f1d96eb626118f76ee41878f6c5c9f0db0f234d714/RememberEastSide-03.jpg" /&#62;


	NEWSPAPERThe newspaper showcased a passage from Fault Lines of the esteemed community leader, Wilhelmina Delco, recounting the impact of gentrification in East Austin. Delco made history as Austin's first Black elected official in 1968 on the Austin Independent School District board of trustees and served ten terms in the Texas House of Representatives. The front page was inspired by the vintage design of the Austin Chronicle— Austin, TX's local newspaper. 
	&#60;img width="1210" height="669" width_o="1210" height_o="669" data-src="https://freight.cargo.site/t/original/i/f1f42f7bc7c6ab6569f82e855d82d56b11aa7c52c5b59fa3ab6b023752be1895/IMG_1826.png" data-mid="199232488" border="0"  src="https://freight.cargo.site/w/1000/i/f1f42f7bc7c6ab6569f82e855d82d56b11aa7c52c5b59fa3ab6b023752be1895/IMG_1826.png" /&#62;


	PHOTOS


&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/cf53e437dee9c42585eebfa3a68d8f53b7a8ad72d7a3df6c752369098757e161/RememberEastSide-50.png" data-mid="197405789" border="0"  src="https://freight.cargo.site/w/1000/i/cf53e437dee9c42585eebfa3a68d8f53b7a8ad72d7a3df6c752369098757e161/RememberEastSide-50.png" /&#62;
&#60;img width="5099" height="2868" width_o="5099" height_o="2868" data-src="https://freight.cargo.site/t/original/i/dae762ea0d40630db1be470e4b54e46b6916cff3b4b908fdfc2a2e84f5f0e0aa/RememberEastSide-42.jpg" data-mid="199330473" border="0"  src="https://freight.cargo.site/w/1000/i/dae762ea0d40630db1be470e4b54e46b6916cff3b4b908fdfc2a2e84f5f0e0aa/RememberEastSide-42.jpg" /&#62;
&#60;img width="3130" height="1761" width_o="3130" height_o="1761" data-src="https://freight.cargo.site/t/original/i/7b5cc01896411aea33acfcfc82df1244f9495f21df29f5caf9814df69ac3c573/IMG_0827.png" data-mid="197406786" border="0"  src="https://freight.cargo.site/w/1000/i/7b5cc01896411aea33acfcfc82df1244f9495f21df29f5caf9814df69ac3c573/IMG_0827.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a993091c93b70facdf870535c171b8098f367ec438f9ef3b84e74110792e47d9/RememberEastSide-25.png" data-mid="197399658" border="0"  src="https://freight.cargo.site/w/1000/i/a993091c93b70facdf870535c171b8098f367ec438f9ef3b84e74110792e47d9/RememberEastSide-25.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3490abe4d3ae801f22e2fb728db055da4ba2bbc68028d568401b10f4171231bd/RememberEastSide-23.png" data-mid="197399657" border="0"  src="https://freight.cargo.site/w/1000/i/3490abe4d3ae801f22e2fb728db055da4ba2bbc68028d568401b10f4171231bd/RememberEastSide-23.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/adfbe90dc43bd4591ca7e5b7e921b5d3d9ebe9dca1185e94e679c9ddb295c6a9/RememberEastSide-37.png" data-mid="197399659" border="0"  src="https://freight.cargo.site/w/1000/i/adfbe90dc43bd4591ca7e5b7e921b5d3d9ebe9dca1185e94e679c9ddb295c6a9/RememberEastSide-37.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ecebd56cb59c1da2f567bed22cf8d83e4d995f91eb17bce9771b2b59056cb2de/RememberEastSide-53.png" data-mid="197399663" border="0"  src="https://freight.cargo.site/w/1000/i/ecebd56cb59c1da2f567bed22cf8d83e4d995f91eb17bce9771b2b59056cb2de/RememberEastSide-53.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee91d4258c312a9abab9240bc602ebe9e7ba98cea44a1c1c1ba0e85412374a07/RememberEastSide-52.png" data-mid="197399662" border="0"  src="https://freight.cargo.site/w/1000/i/ee91d4258c312a9abab9240bc602ebe9e7ba98cea44a1c1c1ba0e85412374a07/RememberEastSide-52.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b0b0ffcc1c11e74f834697bd84635a585eb1b8ea16aec8583bd8d82abea40928/RememberEastSide-56.png" data-mid="199330539" border="0"  src="https://freight.cargo.site/w/1000/i/b0b0ffcc1c11e74f834697bd84635a585eb1b8ea16aec8583bd8d82abea40928/RememberEastSide-56.png" /&#62;
&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b3574f8e120783265642164c498c53c4c607f944ed92ddee903bd4ba0d2ef61b/RememberEastSide-51.png" data-mid="199330544" border="0"  src="https://freight.cargo.site/w/1000/i/b3574f8e120783265642164c498c53c4c607f944ed92ddee903bd4ba0d2ef61b/RememberEastSide-51.png" /&#62;
&#60;img width="5136" height="2889" width_o="5136" height_o="2889" data-src="https://freight.cargo.site/t/original/i/a0af1fc7cb93ce33f95a29ce2ec62cdc42f8f420d8d1f2fcbf70374387e2c57b/RememberEastSide-43.jpg" data-mid="199330490" border="0"  src="https://freight.cargo.site/w/1000/i/a0af1fc7cb93ce33f95a29ce2ec62cdc42f8f420d8d1f2fcbf70374387e2c57b/RememberEastSide-43.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/670996d620a75139589a0c44367dfcda0b96f68a333903ab9933b3e8cc4cad16/RememberEastSide-40.png" data-mid="197399660" border="0"  src="https://freight.cargo.site/w/1000/i/670996d620a75139589a0c44367dfcda0b96f68a333903ab9933b3e8cc4cad16/RememberEastSide-40.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbf8f3542bdfcd93d3f373d8a45aca895ba48191cdf8c052b92fe6ab0ebd8d23/RememberEastSide-57.png" data-mid="197399664" border="0"  src="https://freight.cargo.site/w/1000/i/cbf8f3542bdfcd93d3f373d8a45aca895ba48191cdf8c052b92fe6ab0ebd8d23/RememberEastSide-57.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>PERFECTED CLAIMS</title>
				
		<link>https://joshuawilliamsdesign.com/PERFECTED-CLAIMS</link>

		<pubDate>Thu, 25 Apr 2024 20:15:08 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/PERFECTED-CLAIMS</guid>

		<description>
	PERFECTED CLAIMS

	DATE&#38;nbsp;2024

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a527173e97fd2f442f2836111862c1c5ae98d3b21d307adf64fc19bb236edcf4/Free-Elegant-Website-Branding-Laptop-Pc-HomepageMockup.png" data-mid="209761573" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a527173e97fd2f442f2836111862c1c5ae98d3b21d307adf64fc19bb236edcf4/Free-Elegant-Website-Branding-Laptop-Pc-HomepageMockup.png" /&#62;


	Elevating Brands with Distinctive Digital Experiences.WEB DESIGN
CREATIVE DIRECTION
DESIGN LEAD


CLIENT&#38;nbsp;
Perfected Claims&#38;nbsp;CREATIVE DIRECTOR
 DeShawn Oravetz


	In 2024, Perfected Claims enlisted Fufu + Grits to revamp their corporate website. Specializing in offering litigation support services to law firms, Perfected Claims sought a distinct online presence, featuring a streamlined user experience and aesthetic finesse. Through sleek design, subtle animation, and a contemporary layout, our goal was to set them apart from competitors and ensure a modern, engaging user journey.


	&#60;img width="1920" height="4865" width_o="1920" height_o="4865" data-src="https://freight.cargo.site/t/original/i/8e0eebbda0605b69aa15b71cae741cf9dbaa4cbd573a870ef96d39ea49b6f8e9/MacBook-Pro-Mockup-Perfected-claims-Home.png" data-mid="209760937" border="0"  src="https://freight.cargo.site/w/1000/i/8e0eebbda0605b69aa15b71cae741cf9dbaa4cbd573a870ef96d39ea49b6f8e9/MacBook-Pro-Mockup-Perfected-claims-Home.png" /&#62;

	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/420e9bb6edd71fc56d0cd37f689eae5434440bc614a0aa5a4e736392c782d557/Multiple-pages.png" data-mid="209760237" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/420e9bb6edd71fc56d0cd37f689eae5434440bc614a0aa5a4e736392c782d557/Multiple-pages.png" /&#62;

	MOBILE VIEW

	&#60;img width="1791" height="1791" width_o="1791" height_o="1791" data-src="https://freight.cargo.site/t/original/i/abfb49578ebb5c9171b3250df488dd182c0b629a119183250955aae053beef0f/FG_iPhone_15_Mockup-1-copy-5.png" data-mid="224313520" border="0"  src="https://freight.cargo.site/w/1000/i/abfb49578ebb5c9171b3250df488dd182c0b629a119183250955aae053beef0f/FG_iPhone_15_Mockup-1-copy-5.png" /&#62;
	&#60;img width="1791" height="1791" width_o="1791" height_o="1791" data-src="https://freight.cargo.site/t/original/i/5daab5aac10cf4ada201a1a1abedc1f9ecf3c372d6008a967b9eeb24cd7b24a2/FG_iPhone_15_Mockup-1-copy.png" data-mid="224313521" border="0"  src="https://freight.cargo.site/w/1000/i/5daab5aac10cf4ada201a1a1abedc1f9ecf3c372d6008a967b9eeb24cd7b24a2/FG_iPhone_15_Mockup-1-copy.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>FOOD FOR THOUGHT</title>
				
		<link>https://joshuawilliamsdesign.com/FOOD-FOR-THOUGHT</link>

		<pubDate>Wed, 22 Nov 2023 06:08:44 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/FOOD-FOR-THOUGHT</guid>

		<description>
	FOOD FOR THOUGHT

	DATE—2023

	
&#60;img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/5d282617dda64a01ea2ac6212be717083727e200fda9ede743a44a4a4dacdb08/ezgif.com-video-to-gif-2.gif" data-mid="197723780" border="0" data-scale="100" src="https://freight.cargo.site/w/800/i/5d282617dda64a01ea2ac6212be717083727e200fda9ede743a44a4a4dacdb08/ezgif.com-video-to-gif-2.gif" /&#62;


	Unraveling Blackness, Culture, and Personal Experiences.
VIDEO EDITING 
ART DIRECTION
	Food for Thought was a marketing campaign initiated by Fufu + Grits with an in-depth exploration of the Black card and its significance within the Black community. Through a series of insightful interviews, the Fufu + Grits team harnessed soundbites to craft a compelling series of videos, strategically shared on TikTok and Instagram. Each video addresses diverse topics and perspectives, centering around blackness, culture, and personal experiences, and fosters engaging dialogues in the digital sphere.


	VIDEOS&#38;nbsp;


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	<item>
		<title>PAST THE CEILING</title>
				
		<link>https://joshuawilliamsdesign.com/PAST-THE-CEILING-3</link>

		<pubDate>Wed, 15 Nov 2023 14:26:08 +0000</pubDate>

		<dc:creator>Joshua Williams</dc:creator>

		<guid isPermaLink="true">https://joshuawilliamsdesign.com/PAST-THE-CEILING-3</guid>

		<description>


	PAST THE CEILING

DATE&#38;nbsp;2023


	&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/ac7c83715c358f791c1e8b65e0a6c82266eaa88c2fb5191bee47494b3ad208a2/Past-the-ceiling.png" data-mid="197096191" border="0"  src="https://freight.cargo.site/w/1000/i/ac7c83715c358f791c1e8b65e0a6c82266eaa88c2fb5191bee47494b3ad208a2/Past-the-ceiling.png" /&#62;


	The Black Experience Soundtrack.
DESIGN 
ART DIRECTION
	Past the Ceiling serves as an album cover inspired by research that extensively explores the black experience in design. The title refrences the glass ceiling, symbolizing the unseen obstacles to success often faced by minority groups in the professional realm. Simultaneously, it carries an optimistic undertone, suggesting the triumph over these barriers. The cover art alludes to the joys and hurdles experienced by designers of color in their professional endeavors. The accompanying playlist mirrors these sentiments, featuring tracks that touch on themes of optimism, rage, joy, and discontentment.


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;
	LISTEN TO THE PLAYLIST:&#38;nbsp;


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